Large Steel Fresh
How to offer unique retail experience to customers purchasing shades /glasses of international brands?
A large retail showroom exclusively selling branded shades and prescription glasses will shortly open in downtown Calcutta, in India. The store owner are the largest and the direct importer of glasses from Dior/ Chanel/ Armani/ Gucci/ Prada/ Versace/ Ralph Lauren/ Escada and many others . The owner wishes to give his customer a unique shopping experience while they browse through the store, leading to purchase. The store decor has a 'wave' theme. The display area will have wave like undulated holders for display. The materials used inside the store mostly would be glass, brushed steel, acrylic and wood. There will be artificial waterfall and appropriate light effects to give a feeling of waves all around . The rationale behind the 'wave' is , "fashion/style comes and goes like waves. " I'm making the ads. to launch the store , and I'll really appreciate if you guys help me with some fresh ideas - for communication or experiential.
"High quality brands at low prices", "Be admired by many"
Those are good brands, Italian. I, myself, a brand names shopper. An online store, perhaps, in a near future?
Sorry, I tried.
